BAUX
Find what you are looking for. BAUX is a Swedish company that creates beautiful shapes out of wool, water and cement. With these shapes they create patterns that make up walls that are eco-friendly, sound-proof and very, very beautiful.
BAUX approached us to help them create a easy-to-use interface for browsing their patterns. The main purpose of this interface is the function to easily find and discover patterns, since the target-group is architects and builders. We created an interface where the target-group easily can browse, download and tryout patterns they like, and find the right picks for their next project.
The Experience
The Process
The first draft of the UI was to create a tabbed menu with different options. This was good, but after some A/B testing results showed that customers prefered something simpler, and back to the drawing-board we went.
We continued in our iterative process and went back and forth a couple of times until we reached something that felt simpler, yet with all the funcionality needed.
Further discussions down the road and some more A/B testing showed us that we needed to make something in-between the first and second drafts. We think the results turned out pretty neat.
The Result
